ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

SAVE THE DATE! 5th World Social Marketing Conference


  1. ESMA

    New Social Marketing Book

    “Social Marketing in a Country. The British Experience” by Carlos Oliveira Santos, PhD, is a comprehensive account of the British national social marketing strategy. The book uses a cognitive approach, to examine the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy. In mapping this experience the book provides a useful resource for those seeking to contribute to the conception and development of similar policy solutions in other situations and...
  2. ESMA

    Call for the 4th European Social Marketing Conference

    Following the successful events in Lisbon 2012, Rotterdam 2014 and Espoo 2016, ESMA is looking for partners to host the 4th European Social Marketing Conference 2018. If you are interested in hosting the event and/or helping out with the logistics (e.g. finding sponsors and venues etc.) please send us a 500 words proposal addressing the following points: Some up front financial or in kind support to off-set the cost risk of booking venue, catering / AV etc. One or two...
  3. ESMA

    Call for ESMA webinars

    ESMA organises in partnership with iSMA a series of webinars on social marketing open to all ESMA and iSMA members. The webinar series provides a great opportunity to learn about most recent and evidence-based social marketing developments and resources worldwide. If you are interested in presenting your work in the webinar to a wide social marketing audience, please send us a proposal. The proposal should describe briefly the topic and specify the audience level (e.g. social marketing beginner, expert, practitioner,...



Follow us on Twitter

Affiliated partners


Copyright © 2016 European Social Marketing Association. All Rights Reserved.