ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

SAVE THE DATE! 5th World Social Marketing Conference

wsmc-2017

  1. ESMA

    WSMC 2017 programme and updates

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    The first programme release for the upcoming 5th World Social Marketing Conference is now available to view and download from the conference website. The release includes: Pre and Post workshop details Full conference timings Plenary and Keynote session details Panel session highlights Download the PDF version of the first programme release here Book your place now! Early bird rates end 31st December. ESMA members benefit from special discounts. Visit the Conference website for more details.
  2. ESMA

    Social Marketing Masterclass, the Netherlands

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    The European Institute for Brand Management will be hosting a social marketing event. Professor Jeff French, member of the ESMA Board will be delivering a social marketing masterclass. The event will take place on 9th December 2016, at BCN in Rotterdam, Barbizonlaan 25, 2908 MB Capelle a/d IJssel. More information on the Institute’s website
  3. ESMA

    New Social Marketing Resource: Segmentation in Social Marketing

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    Segmentation in Social Marketing – Process, Methods and Application, edited by Timo Dietrich, Sharyn Rundle-Thiele & Krzysztof Kubacki is a welcomed and long overdue book on segmentation in social marketing. The book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing programme design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts including food waste, volunteering, alcohol, sexual health,...
  4. ESMA

    ESMA & iSMA webinar

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    January 31, 2017 Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change with Matthew Wood (Brighton University, UK) and Phillip Holden (Old Royal Naval College, UK) How should qualified Social Marketers and behaviour change agents be recognised? This webinar discusses a proposal for ESMA / iSMA / AASM / SMANA to formally assess and endorse existing qualifications awarded by recognised bodies (e.g. universities) and, where certain criteria are met, to make an additional award such as...

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