ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

SAVE THE DATE! 5th World Social Marketing Conference

wsmc-2017

  1. ESMA

    New and Exclusive: Social Marketing Training Events in 2017

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    Join Professor Jeff French at an exciting new series of training events available in London through 2017, the first of which is taking place on 30th March. The new SSM training and development sessions are designed to provide up-to-date evidence, theory and practice drawn from the many disciplines and fields of practice that seek to influence social behaviour. Each training event will take a holistic cross disciplinary and cross sector approach that emphasises what works. Our training sessions are a...
  2. ESMA

    Ask the Expert session with Social Marketing Expert Nancy Lee

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    On 22nd of May 2017 The Social Marketing Association of North America (SMANA) will be hosting an Ask the Expert session with Social Marketing Expert Nancy Lee. There will be two types of sessions: One-to-One and Open Sessions. One-to-One is your chance to have one on one time with our expert! This is ideal for SMANA members to ask specific project based questions, get the expert’s opinion on a particular challenge, or answer whatever questions you may have! Open Session:...
  3. ESMA

    WSMC 2017: registration deadline extended

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    There is just over a week to go until the 5th World Social Marketing Conference. If you haven’t had the time to register the online booking has been extended until midnight eastern on 12th of May. The final conference brochure is also available to download. With over 100 breakout session to choose from we encourage you to start planning your event agenda as soon as you can. We look froward to seeing you there! Visit the conference website for more...
  4. ESMA

    Call for Papers: Social Marketing Quarterly

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    Social Marketing Quarterly is now accepting manuscripts on the special issue topic: Social Marketing for Policy, Systems, and Environmental Change. Social Marketing Quarterly (SMQ), peer-reviewed and published quarterly, is a scholarly, international journal focused exclusively on the theoretical research and practical issues confronting academics and practitioners who use marketing principles and techniques to benefit society. SMQ targets social marketers, communicators, and social science professionals who change the world through protecting the environment and improving people’s health, safety, and financial well-being....
  5. ESMA

    New Journal: Behavioural Public Policy

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    Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. BPP seeks to be multidisciplinary and therefore welcomes articles from economists, psychologists, philosophers, anthropologists, sociologists, political scientists, primatologists, evolutionary biologists, legal scholars and others, so long as their work relates the study of human behaviour directly to a policy concern. Edited by George A. Akerlof Georgetown University, USA, Adam Oliver London School of Economics and Political Science, UK and Cass...

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