ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

  1. ESMA

    Social Marketing Quarterly new issue

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    Latest issue of SMQ includes contributions on the story of social marketing in Europe; the use of industry marketing research to understand people at risk; flu vaccination; customer willingness to pay for improved flame-based cookstove features in South Africa, and the use of Delphi method for consensus building in social marketing. Check the Journal website for full access to the articles. Read more
  2. ESMA

    Call for papers: Macromarketing conference 2018

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    The call for papers for the Macromarketing conference to be held 10-13 July, 2018, in Leipzig, Germany is now open. The Conference theme is: Change between complexity and simplicity. The deadline for abstracts is 31st January 2018. Tracks include many interesting topics such as: Social marketing practice and macro-marketing reflection; macromarketing and health; ethical consumption in emerging economies; quality of life and wellbeing; ethics, equality and social justice to name only a few. Read more
  3. ESMA

    The 4th European Social Marketing Conference

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    The 4th European Social Marketing Conference will be taking place in Antwerp, Belgium on 6th and 7th of September 2018, with pre-workshops taking place on the 5th. We’re extremely excited to host the conference at such vibrant and diverse European city. The City of Antwerp authority have kindly given their support to the conference, and below Milan Rutten head of Marketing Strategy extends his welcome to the upcoming conference delegation. “As the second largest city in Belgium, Antwerp tackles huge...
  4. ESMA

    Dr. Carol Bryant’s career of improving lives through social marketing

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    From founding social marketing as a focus area at USF to spearheading a seminal program promoting breastfeeding among the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) clients, Dr. Carol Bryant has dedicated more than 30 years to a career focused on improving lives. Carol Bryant, Distinguished University Health Professor in the USF College of Public Health’s Department of Community and Family Health and former director of the Florida Prevention Research Center—a centre she played a vital role...

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