The first European Social Marketing Conference, 27-28 November 2012 fostered the official launch of ESMA in Lisbon. The conference brought together practitioners from the private, public and NGO sectors together with academics, policy makers and researchers interested in applying marketing to social programmes.
The conference focussed on showcasing examples of good practice and debating how social marketing can be further developed in Europe. It also explored the value that social marketing adds to the development and delivery of social programmes and its contribution to cost effectiveness and value for money.
The seminar presentations and keynote content is available for download on the website.