European Social Marketing Conference 2014 – Call for abstracts

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The European Social Marketing Conference planning committee invites submissions to be considered for oral and poster presentation. Original manuscripts and special topic sessions are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. All manuscripts will be blind peer reviewed.

The submission deadline is June 20, 2014. Submit all documents by email to euro@wsmconference.com

Abstracts should demonstrate the application of social marketing in promoting social good. They may describe policy change, field case studies, technical innovation, innovative research, teaching approaches or theoretical advancements. Of particular interest are submissions related to: important current social issues, innovation and promoting the application of social marketing. Preference will be given to those submissions that clearly demonstrate the application of social marketing principles and to submissions that reflect one the benchmark criteria that are being emphasised at the 2014 European Social Marketing Conference:
  1. Citizen Orientation
  2. Behaviour
  3. Theory
  4. Insight
  5. Exchange/ Value Creation
  6. Competition
  7. Segmentation
  8. Methods MIx
Notification of acceptance will be made no later than 11 July, 2014. For more information, please visit: http://wsmconference.com/rotterdam-2014/call-for-abstracts/
				

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