Dr. Carol Bryant’s career of improving lives through social marketing

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CarolBryantFrom founding social marketing as a focus area at USF to spearheading a seminal program promoting breastfeeding among the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) clients, Dr. Carol Bryant has dedicated more than 30 years to a career focused on improving lives.

Carol Bryant, Distinguished University Health Professor in the USF College of Public Health’s Department of Community and Family Health and former director of the Florida Prevention Research Center—a centre she played a vital role in establishing—retired in August with emeritus professor status.

“It’s a little scary after working so hard for so long and being so focused on public health and service; it’s been hard to have a sense of purpose and feel fulfilled the same way I did when I was working, Bryant said. After you’ve had your nose to the grindstone and worked your butt off for 45 years, you have to take care of whatever remaining body parts you have!” (Professor Carol Bryant)

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