Social Marketing Quarterly new issue

Posted by
|

smq-esma-featured

Latest issue of SMQ includes contributions on the story of social marketing in Europe; the use of industry marketing research to understand people at risk; flu vaccination; customer willingness to pay for improved flame-based cookstove features in South Africa, and the use of Delphi method for consensus building in social marketing. Check the Journal website for full access to the articles.

Read more

Add a comment

Join ESMA

donate

Follow us on Twitter

Affiliated partners

ESMA Supporters

Newsletter

Copyright © 2018 European Social Marketing Association. All Rights Reserved.

%d bloggers like this: