New iSMA webinar

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From ‘So What?’ to ‘Wow!’ How Co-creation Energises Audience Research
January 23, 2018

With Rita Brophy, from Red B/SMS Research (United Kingdom).

Rita Brophy, from Red B/SMS Research, UK, will share how embedding co-creation techniques into audience research uncovered the actionable insights used to design two programmes in Dudley, UK. In one, a multi-disciplinary team that included members of the community co-created the strategies, tone and delivery of a campaign to increase acceptability of breastfeeding in public. Post-campaign results showed a significant improvement. In the second program, aimed at increasing uptake in cervical screening, co-creation activities revealed key barriers and enablers, and led to the use of symbolic imagery and a youthful message that motivated higher attendance at the important first screening appointment. Rita will share effective co-creation techniques and processes, and answer audience questions.

The ESMA members have free access to the webinars. Log on the iSMA website to join this webinar and access the archive of previous events.

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