The Power of Behaviour Change Marketing
Free Event: 27th Feb, Den Bell, Antwerp
In preparation for the 4th European Social Marketing Conference (6-7 September 2018, Antwerp) the European Social Marketing Association (ESMA) and City of Antwerp invite you to a special free event to introduce the power of social marketing to create positive, long lasting behaviour change.
Enjoy an engaging afternoon of presentations from leading European social marketers, representatives from the city of Antwerp and Belgian social marketing experts.
“An introduction to Social Marketing, why we need it and why it works”
Professor Jeff French / ESMA Board Member, CEO of Strategic Social Marketing
“Behaviour change against Cancer, a miracle pill or a month without drinking?”
Brigitta Boonen / Expert Belgian Cancer Foundation, President Elect Euroskin
“The importance of fair statistics for social marketing”
Milan Rutten / City of Antwerp
“Driving Behaviour Change Through Communications”
George Perlov / Edelman