The second European Social Marketing conference took place on the 25th and 26th of September 2014 in Rotterdam. The event was hosted by the City Council of Rotterdam and was attended by people from 27 different countries across Europe and also further afield. Two pre-conference sessions, 17 seminars and workshops and plenary sessions provided opportunities to discuss the challenges of marketing social marketing and some of the big unresolved ethical and technical questions in Social Marketing. The conference programme was diverse covering issues across the health sector, environment, military training, urban design, water safety, pet safety, sustainability and social policy.
Reflections on the event can be accessed here.
Following the 2nd European Social Marketing Conference in Rotterdam, 2014, the seminar presentations and keynote video content is now live for download on the website.
The 3rd ESMA Conference is planned for 8-9th September, 2016, with Espoo, Finland now confirmed as the host city. Venue details will follow later in 2015.