5th World Social Marketing Conference – Washington

The 5th World Social Marketing Conference assembled 500 scholars, practitioners and policy makers in Washington to explore, discuss and debate social marketing challenges and solutions to the world’s most complex dilemmas, including, but not limited to, sustainability, health and well-being, poverty, violence against women, injustice, and other societal concerns. Participants were invited to submit competitive papers, working papers, or proposals for workshops and special sessions.

The Conference was intense showcasing fascinating applications of social marketing and multiple perspectives on behaviour and social change. The programme included 6 keynote sessions, 12 panels, 10 workshops/interactive sessions, 106 papers presentations and 39 posters displayed.

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