ESMA Board

The ESMA Board supports the development of ESMA as a globally recognised professional organisation for European Social Marketing. The Board was elected by the ESMA community members in November 2014. The Board members and their personal statements are listed below in alphabetical order.

Jeff French CV


I have been involved with ESMA from its founding. I was one of the original instigators of ESMA. I have chaired the ESMA conference committee that has delivered two highly successful conferences in Lisbon and Rotterdam and is now planning for the third in Espoo. I have also chaired the global definitions of social marketing group that resulted in the publication of the first global consensus definition in 2013. I have represented ESMA on the iSMA Board for the last three years.

I am keen to contribute to the next phase of ESMA development. My vision for ESMA is that it will become recognised as one of the central global sources of expert advice and information about good practice in social marketing.

I believe that ESMA has a key role to play in ensuring that social marketing is seen as an integral part of social policy development programme delivery. Finally I believe that a European perspective on social marketing needs to be articulated and contributed to the global development of the field and that ESMA is the organisation that can deliver this.

Julie Huibregtsen CV

photo croped Julie HuibregtsenWhy promote social marketing? In my experience social marketing is a practical mindset, that fits with the general skills of professionals. It requires skills that most people already have, like true curiosity, which only needs to be recognised and put to use as a professional competence and supported by social marketing tools.

My main drive for the last seven years? To enlighten the daily work and challenges of professionals. Social marketing can do this. My value for ESMA? My experience in:

  • Providing training in, promoting and implementing social marketing;
  • Organising the 2nd European Social Marketing Conference;
  • Translating social marketing for the Dutch market and being aware of the implementation challenges.

I’d like to share my Dutch experience through ESMA, to promote social marketing in Europe.

Elephant trails are about being curious about how people ‘walk’ instinctively and why. Just like elephants always choose the straightest path into the wilderness, people do so in their daily life. An elephant trail is a metaphor that helps you realise that you need to know exactly why people behave the way they do, before (re)designing your program. So you design a path they will walk anyway…

Julie runs the Dutch company Huibregtsen Sociale Marketing. Julie was one of the first to provide social marketing training and support to professionals in the Netherlands since 2008. She was one of the organisers of the second European Social Marketing Conference in the Netherlands in 2014.

David James McElroy CV

photo cropped David McElroyI am a social marketer and an academic ecologist. I currently work for a pro-environmental behaviour change charity called Global Action Plan as their Research Manager.  At Global Action Plan we engage big schools, companies and communities on pressing sustainability issues. Given my skill set, it is my goal as a member of the ESMA board to:

  • Help facilitate trilateral interactions between academics, practitioners and private enterprise;
  • Strengthen our organisation’s sustainability credentials;
  • and see more scientists consider the behavioural and social impacts of their research, to ask: what do I want people to be doing differently, and what would that mean for them?

Veronique Narboni CV

veroniqI am a General Practitioner who studied medicine in Montpellier (France) but I am not a traditional GP. Just after my graduation I joined the pharmaceutical industry and worked both in France and Denmark. I discovered marketing through my positions in medical marketing and institutional and external communication.

I also spent a year at the Karolinska Institute in Stockholm (Sweden) as a guest researcher and was lucky to contribute to a WHO project together with Professor Danuta Wasserman on “Suicide prevention in schools”. While having this fantastic experience I studied behavioural change.

After more than five years in Scandinavia I went back to France and joined the International Communication agencies (EuroRSCG – Havas Group and PHCG – Publicis Group) with various positions: medical director; business unit director, director of global medical marketing strategies. It was extremely interesting to learn about branding and positioning as well as understanding the power of messages.

I am interested in the power of education on behavioural changes as well as convinced that new technologies allow us to change the way we can reach individuals. Between 2012 and 2014 I gave lectures on Global Marketing and Communication to 4th year students at ISCOM in Paris (Institut Superieur de Communication et de Publicité). Currently, I am developing a project on brain health.

I joined ESMA as I believe in the strength of the network and think that social marketing is fundamental in health. It can contribute to bridge the gap between academics, practitioners, patients and policy makers.

Disclosure of roles and affiliations with other organisations (boards):

  • Member and treasurer of the ACIP (Association des Cadres de l’Industrie Pharmaceutique) board.

Johannes Parkkonen CV

photo-Johannes Parkkonen I have been part of setting up ESMA over the last four years. I have coordinated the creation of the ESMA brand and set up the Association’s website and social media presence. Now that ESMA is firmly established, I would like to continue giving my time and commitment to further raise awareness of ESMA and its valuable contribution to the field of social marketing. As a representative of a small Nordic country that is quite new to social marketing, I focus on strengthening the skills base and application of social marketing in the smaller countries of Europe.

My experience of the early stages of setting up the Association has given me a strong sense of many practical challenges that running a pan-European association with a minimal budget involves. But more crucially, I have learned to find solutions to those challenges. In addition, I have ten years’ professional experience working in homelessness and mental health, which have involved innovative and effective approaches to creating a more equitable society (e.g. influencing people’s behaviour towards people with mental health problems and developing a forum theatre group consisting of people with experience of homelessness to influence policy makers and service development processes). With effective partnership working between public, private and voluntary sectors I wish to strengthen the application of social marketing in those fields.

L. Suzanne Suggs CV

l-suzanne-suggsI am invested in the growth of social marketing globally and in Europe. I am one of the co-founders of ESMA and served as an interim Board Member during the initial years. I am dedicated to continue to grow ESMA, helping us to become the European go-to place for social change know-how, networking, evidence and skill development.

I am a researcher, teacher and practitioner of social marketing and am dedicated to developing better dialogue between researches, practitioners and policy makers to facilitate sustainable social change. One of my aims is to continue to promote the organisation within Europe and abroad. I work with the knowledge sharing work group to support the exchange and development of accessible quality research and practice. I also support training in social marketing in communities, regions and universities. Having helped organise the first two ESMA conferences, I look forward to the third and to celebrating the successes we have achieved so far as an organisation and network.

Disclosure of roles and affiliations with other organisations (boards)

  • WHO Regional Health Network: Steering Committee
  • Geneva Health Forum: Steering Committee
  • Journal of Health Communication: Editorial Review Board


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