What have we achieved so far?
Across Europe the social marketing community is steadily growing, with over 1,000 people actually practicing, and many times that many interested in this approach to achieving better social, health and environmental outcomes. ESMA will be developing a set of services for its members to share information about good practice and research and to develop their skills and understanding about effective social marketing. ESMA will also seek to advocate for the application of social marketing in policy development and delivery across Europe.
Following our first meeting in London, November 2011, we worked together towards laying the foundations of the Association and preparing for the official launch of ESMA, which took place at the first European Social Marketing Conference in Lisbon, 27-28 November 2012. We also launched our logo and website there, to make it easier for people to join ESMA.
Since then there has been a lot of work happening in the background to develop a new website, which was launched in Spring 2014. We have achieved a legal status for ESMA, and we organised our second European Social Marketing Conference in Rotterdam, The Netherlands, 25-26 September. The Conference was a vibrant event bringing together academics, practitioners and policy makers from 27 different countries across Europe and also further afield.
In November 2014 ESMA held the first elections for the Board of Directors. The new elected ESMA Board Directors are:
Jeff French, CEO of Strategic Social Marketing, UK
Julie Huibregtsen, Owner of Huibregtsen Sociale marketing, Netherlands
David McElroy, Research and Evaluation Manager, Global Action Plan, UK
Véronique Narboni, Founder of A²BC (All About Brain Connections) and General Practitioner, France
Johannes Parkkonen, Researcher & Regional Coordinator (South of Finland), The Finnish Association for Mental Health, Finland
L. Suzanne Suggs, Associate Professor of Social Marketing and Head of BeCHANGE Research Group, Università della Svizzera italiana (USI), Switzerland.
ESMA is growing and looking forward to working with its members and supporters to further develop and promote social marketing in Europe.
Save the date! 3rd European Social Marketing Conference announced for 22-23 September 2016, Espoo, Finland.