Why we need ESMA

Most social marketing information and knowledge exchange comes from the USA, Australia, Canada, or the UK. There is a need for a broader exchange and development of a social marketing at a European level, including the UK. Some of the key characteristics of how social marketing is defined and practiced in a European context include:
  • a commitment to social democracy and citizen centric social policy
  • being strategic
  • adopting a whole-system approach
  • a focus on engagement and building relationships
  • working to address social determinants
  • a passion about social justice/fairness
  • an understanding of inequalities

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