1. ESMA

    iSMA Webinar: Social marketing and health risk communication

    by
    Comment
    Adding Social Marketing to Health Risk Communications with Jose M. Sanchez March 14/15, 2017 Can Social Marketing and Risk Communications play on the same team? How can Social Marketing tools be effectively integrated into risk communications to optimise both communications and behaviour change when a population is under stress? Jose Sanchez will outline social marketing’s contributions to a disaster management program during Mexico’s 2009 H1N1 influenza outbreak, when social marketing tools functioned as key components supporting the strategies of other...
  2. ESMA

    WSMC 2017: Take your social marketing skills to the next level

    by
    Comment
    To help potential delegates and presenters get the best registration rate possible, the conference early bird registration rates and association registration rates were extended until 31st of January 2017. Book your place now! The ESMA members benefit from special discounts. Contact your Association for the discount code. Learn from experts in the field at WSMC 2017 and take your social marketing skills to the next level. At this year’s World Social Marketing Conference there are a range of fantastic pre...
  3. ESMA

    Join the new Social Marketing Listserv

    by
    Comment
    The Social Marketing Association of North America (SMANA) invites you to join the new Social Marketing Listserv! Share opportunities, resources, events, questions, and news related to social marketing from across the globe. This new Listserv is managed by the Social Marketing Association of North America (SMANA) in partnership with the International Social Marketing Association (ISMA). This listserv will replace the non-working “Georgetown” list and socialmarketers.net. The technology has been extensively tested over the last quarter by SMANA and iSMA members....
  4. ESMA

    The Macromarketing Conference 2017 call for papers

    by
    Comment
    The 42nd Macromarketing Conference will take place 19-23rd June, 2017 in Queenstown, New Zealand. The Conference theme is Marketing Systems’ Contributions to Society: Past, Present and Potential. The Conference includes many interesting tracks for social marketers including critical social marketing; ethics; consumer vulnerability; quality of life and well-being; social value, inequality and responsibility etc. The deadline for submissions is Thursday, 12th January 2017. Decisions will be communicated by the middle of February. For more information about the submission, registration and...
  5. ESMA

    The obesity map

    by
    Comment
    A powerful illustration of how obesity rates have increased over the years. The data for the map comes from research published earlier this year in The Lancet that looked at the body mass index of adults in 186 countries from 1975 to 2014. You can read more here.
  6. ESMA

    New and Exclusive: Social Marketing Training Events in 2017

    by
    Comment
    Join Professor Jeff French at an exciting new series of training events available in London through 2017, the first of which is taking place on 30th March. The new SSM training and development sessions are designed to provide up-to-date evidence, theory and practice drawn from the many disciplines and fields of practice that seek to influence social behaviour. Each training event will take a holistic cross disciplinary and cross sector approach that emphasises what works. Our training sessions are a...
  7. ESMA

    The 3rd European Social Marketing Conference report

    by
    Comment
    The 3rd European Social Marketing Conference took place in Espoo, Finland, 22-23 September 2016. The mission of the European Social Marketing Conference is to act as a vehicle to help build a European movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. We are committed to running the conference at locations around Europe every two years in order to...
  8. ESMA

    WSMC 2017 programme and updates

    by
    Comment
    The first programme release for the upcoming 5th World Social Marketing Conference is now available to view and download from the conference website. The release includes: Pre and Post workshop details Full conference timings Plenary and Keynote session details Panel session highlights Download the PDF version of the first programme release here Book your place now! Early bird rates end 31st January. ESMA members benefit from special discounts. Visit the Conference website for more details.
  9. ESMA

    Social Marketing Masterclass, the Netherlands

    by
    Comment
    The European Institute for Brand Management will be hosting a social marketing event. Professor Jeff French, member of the ESMA Board will be delivering a social marketing masterclass. The event will take place on 9th December 2016, at BCN in Rotterdam, Barbizonlaan 25, 2908 MB Capelle a/d IJssel. More information on the Institute’s website
  10. ESMA

    New Social Marketing Resource: Segmentation in Social Marketing

    by
    Comment
    Segmentation in Social Marketing – Process, Methods and Application, edited by Timo Dietrich, Sharyn Rundle-Thiele & Krzysztof Kubacki is a welcomed and long overdue book on segmentation in social marketing. The book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing programme design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts including food waste, volunteering, alcohol, sexual health,...

Copyright © 2017 European Social Marketing Association. All Rights Reserved.