ESMA | European Social Marketing Association

ESMA and Lugano Summer School 2019

by ESMA
Comment
| Events
December 15, 2018

28th SSPH+ Lugano Summer School in Public Health Policy, Economics and Management will host a special edition on social marketing Lugano, Switzerland – August 26–31, 2019 ESMA in collaboration with the SSPH+ Lugano Summer School will host three courses (one 6-day course and two 3-day courses) and a plenary session on the Tuesday morning, all dedicated to Social Marketing. The Lugano Summer School hosts public health professionals, researchers and graduate students who learn together through mutual exchange in a stimulating...
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Reflections from ESMC 2018: Interdisciplinary research, social marketing and social eating

by ESMA
Comment
| Reflections from the field
December 15, 2018

Making mealtimes matter: commensality, collaboration and building relationships beyond our disciplines. by Marsha Smith, PhD Candidate Perhaps one of the most ubiquitous manifestations of human sociality is commensality: the human practice of eating together or, to put it more exactly, of eating together in groups. Eating together is a powerful mechanism for reproducing the social values, priorities and roles of a society and is essential for the integration of a society. Indeed, it has been stated that communal meals are...
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6th World Social Marketing Conference

by ESMA
Comment
| Events
December 5, 2018

Join us at the 6th World Social Marketing Conference Edinburgh, 4-5 June 2019 We encourage you to join us at what we will be a must attend event for anyone passionate about fostering positive behaviour change. Whether you are tackling public health issues, encouraging community action or trying to make populations happier, healthier, greener or more sustainable the World Social Marketing Conference is a perfect event to share your ideas and network with like-minded professionals form across the globe. The...
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WSMC 2019 Exclusive member offer

by ESMA
Comment
| Events, News
October 29, 2018

Don’t forget about the exclusive ESMA early bird rate for the World Social Marketing Conference. This is valid only until 31st October 2018. To register at these rates you will require the exclusive registration link which is only available from the members resources area. Please log on to your ESMA member account to access the discount link.
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2018 USF Social Marketing Conference

by ESMA
Comment
| Events
May 9, 2018

The 2018 USF Social Marketing Conference aims to equip participants with the tools and techniques to develop effective behaviour change programs and campaigns. Delegates attend from across North America and beyond, finding this conference to be among the best for helpful, down to earth advice and information that they can use to make their programmes a success. The 25th Social Marketing Conference is held 27-30th June 2018 at the Sheraton Sand Key Resort in Clearwater Beach, Florida, US.
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ESMC 2018: New speakers and call for papers

by ESMA
Comment
| Events
May 9, 2018

New Speakers Confirmed: ESMC 2018 The planning committee for the 4th European Social Marketing Conference are excited to announce the final line up of keynote speakers for ESMC 2018. Have you ever wondered how Smart Cities are adopting behaviour change approaches or have you ever wanted to know more about the growing network of behavioural insight teams in Europe? Our keynote speakers promise to provide invaluable insights, impart new theories and pass on hard fought lessons from the field. Join...
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New Issue of Journal of Social Marketing

by ESMA
Comment
| Research
May 9, 2018

In this issue: Sergio Rivaroli, Arianna Ruggeri, Pietro Novi and Roberta Spadoni on purchasing food to counteract Mafia in Italy. Clare Johansson, Rowan Bedggood, Karen Farquharson and Aron Perenyi examine shared leadership as a vehicle to healthy service eco-systems. Patricia David and Sharyn Rundle-Thiele contribute a paper on theory of planned behaviour and social marketing theory measurement precision. William J. Ashton and Rajesh V. Manchanda use previous social marketing efforts to assess a new program on shelter-belts. Linda Lemarié, Jean-Charles Chebat...
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Social Marketing Quarterly new issue

by ESMA
Comment
| Research
May 9, 2018

New Issue of Social Marketing Quarterly In this issue: Ali Ibrahim, Kathy Knox, Sharyn Rundle-Thiele, and Denni Arli contribute a paper on segmentation and Theory of Interpersonal Behaviour Insights in the water use market. Diogo Veríssimo, Annalisa Bianchessi, Alejandro Arrivillaga, Fel Ceasar Cadiz, Roquelito Mancao and Kevin Green analyse evaluation of social marketing campaigns questioning whether it works for biodiversity. Livingston A. White contributes a case of social marketing in the Caribbean. David Pearson and Anji Perera present A Practitioner...
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Call for Papers: Social Marketing for Biodiversity Conservation

by ESMA
Comment
| Research
May 9, 2018

CALL FOR PAPERS Special Issue – March 2019 Social Marketing for Biodiversity Conservation Guest Editor: Diogo Veríssimo, PhD This special issue of Social Marketing Quarterly will investigate the use of social marketing to stimulate behaviour change that helps preserve biodiversity. Human behaviour is the key driver behind all major threats to the natural environment (Wright et al. 2015). Yet, changing behaviour has proven difficult for those working to preserve biodiversity (Veríssimo 2013). Social marketing has been used to address broader...
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ESMC 2018: Early bird deadline 31 March

by ESMA
Comment
| Events, News
March 29, 2018

Don’t miss out on reduced registration We encourage you to register your place at ESMC 2018 before midnight GMT on the 31 March. The conference promises to be a fascinating and informative event, packed with networking opportunities, presentations and interactive workshops for social marketing and behaviour change professionals in Europe. Early Registration Rate €295.00: available until 31 March 2018 Conference Full Rate €369.00 applicable after March 2018 Early Bird Association Member rate €260.00: available until 31 March 2018 Available to...
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