ESMA | European Social Marketing Association

Opportunity to share your view on the ethical dilemmas of social marketing

by ESMA
Comment
| Reflections from the field, Research
August 19, 2017

Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and related fields such as health promotion. While several organisations have developed codes and ethical standards, they have yet to be endorsed by global social marketing and health promotion communities. Research is needed to determine the nature of ethical dilemmas faced by practitioners, and their preferences for additional resources...
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Global consensus on social marketing principles, concepts and techniques

by ESMA
Comment
| Reflections from the field, Research
August 19, 2017

ESMA endorsed the social marketing consensus principles and concepts. This paper has been developed by a working group composed of members of iSMA, ESMA and AASM. The paper was also in its final stages reviewed and enhanced by SMANA. The task of this working group was to consider the global consensus definition of Social Marketing and to develop a set of principles, concepts and techniques that explain more fully the added value of Social Marketing to inform the development of...
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An opportunity for social marketing input for the WHO global action plan

by ESMA
Comment
| Reflections from the field
August 19, 2017

World Health Organisation: Development of a draft global action plan to promote physical activity Aiming to develop a draft global action plan to promote physical activity, the WHO Secretariat is hosting an open web-based consultation on a first draft from 1 August 2017 to 22 September 2017. Member States, UN organizations and non-State actors are invited to submit their comments. This is a great opportunity for reflection on how social marketing can help to promote physical activity. Social marketers working...
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Reflections on the 5th World Social Marketing Conference

by ESMA
Comment
| Events, Reflections from the field
June 29, 2017

The 5th World Social Marketing Conference assembled 500 scholars, practitioners and policy makers in Washington to explore, discuss and debate social marketing challenges and solutions to the world’s most complex dilemmas, including, but not limited to, sustainability, health and well-being, poverty, violence against women, injustice, and other societal concerns. Participants were invited to submit competitive papers, working papers, or proposals for workshops and special sessions. The Conference was intense showcasing fascinating applications of social marketing and multiple perspectives on behaviour...
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2018 International Social Marketing Conference (ISMC)

by ESMA
Comment
| Events
June 29, 2017

The International Social Marketing Conference (ISMC) aims to bring together social change agents from across Australia to share the latest tools & approaches to changing behaviours for societal wellbeing. Learn new insights from industry experts, grow your network & explore emerging technologies. The theme for the conference in 2018 is “Broadening Cultural Horizons in Social Marketing” and the conference will be held from the 15-16 July 2018 in Singapore, with a Doctoral Colloquium on the 17th of July. ISMC 2018...
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Agents of Change Summit

by ESMA
Comment
| Events
June 28, 2017

The Agents of Change Summit unifies and expands the community of professionals using marketing and technology to change people’s health behaviours for social good. In 2018, the Agents of Change Summit returns to San Diego with new research, case studies, technologies, and insights to help you change health behaviors in your community. #AOCS18 aims to equip professionals with evidence-based strategies proven to cause change and the technological tools to effectively drive health behaviours. Find out more on the event’s website
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Opportunity available with One Drop

by ESMA
Comment
| Jobs
June 28, 2017

One Drop is an international non-profit organization and the international foundation of Cirque Du Soleil, partnering and funding WASH projects worldwide. About the position: This Country Manager position is a one year mandate (renewable possibility) as an independent contractor to be based in India (flexible location with frequent travel to our projects areas of Bihar and Rajasthan, and perhaps more regions in the future). Reporting to the Director, Africa and Asia based in Montreal, Canada, the desired individual has an...
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The Behavior Change Toolkit

by ESMA
Comment
| Research
June 28, 2017

People in need (PIN) NGO recently published a practical and concise Behaviour Change Toolkit. This toolkit is designed to give international development practitioners the know-how they need to understand people’s behaviours and to help people to make positive changes in their lives. It highlights how behaviour change is key to addressing many development issues such as child mortality, food insecurity, lacking education, and gender inequality, and offers practical and easy-to-read guidance on how to go about developing a behaviour change...
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Fully Funded PhD Opportunity

by ESMA
Comment
| Jobs
June 28, 2017

PhD opportunity: Psycho-social determinants of perceptions of health inequalities and attitudes towards health equity policies The School of Social Sciences, Birmingham City University, has a fully funded PhD opportunity for a project tailored towards uncovering the psycho-social factors which make social and structural attributions of health difficult for the public to understand and help determine how best to inform individuals of the role of social factors in their own health and influence their support for health equity policies. The combined...
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New iSMA webinar

by ESMA
Comment
| Events
June 28, 2017

Socio-Psychological Levers for Improving Women’s Health and Well-Being with Joy Parkinson (Australia) July 18/19, 2017 Across women’s life courses there are a number of key transition points which are important in the development of good or poor health, from commencing school to workforce entry, to pregnancy and childbirth, to name only a few. There are also influential social and psychological factors, including friends, family, community and a range of individual factors of which only some are modifiable. In this webinar,...
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