1. ESMA

    Social Marketing Quarterly new issue

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    Comment
    Latest issue of SMQ includes contributions on the story of social marketing in Europe; the use of industry marketing research to understand people at risk; flu vaccination; customer willingness to pay for improved flame-based cookstove features in South Africa, and the use of Delphi method for consensus building in social marketing. Check the Journal website for full access to the articles. Read more
  2. ESMA

    Call for papers: Macromarketing conference 2018

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    Comment
    The call for papers for the Macromarketing conference to be held 10-13 July, 2018, in Leipzig, Germany is now open. The Conference theme is: Change between complexity and simplicity. The deadline for abstracts is 31st January 2018. Tracks include many interesting topics such as: Social marketing practice and macro-marketing reflection; macromarketing and health; ethical consumption in emerging economies; quality of life and wellbeing; ethics, equality and social justice to name only a few. Read more
  3. ESMA

    The 4th European Social Marketing Conference

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    Comment
    The 4th European Social Marketing Conference will be taking place in Antwerp, Belgium on 6th and 7th of September 2018, with pre-workshops taking place on the 5th. We’re extremely excited to host the conference at such vibrant and diverse European city. The City of Antwerp authority have kindly given their support to the conference, and below Milan Rutten head of Marketing Strategy extends his welcome to the upcoming conference delegation. “As the second largest city in Belgium, Antwerp tackles huge...
  4. ESMA

    Dr. Carol Bryant’s career of improving lives through social marketing

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    Comment
    From founding social marketing as a focus area at USF to spearheading a seminal program promoting breastfeeding among the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) clients, Dr. Carol Bryant has dedicated more than 30 years to a career focused on improving lives. Carol Bryant, Distinguished University Health Professor in the USF College of Public Health’s Department of Community and Family Health and former director of the Florida Prevention Research Center—a centre she played a vital role...
  5. ESMA

    Social marketing and vaccination acceptance

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    Comment
    Suzanne Suggs, Doug Evans and Clarissa Hsu held a session on “Social marketing and vaccination acceptance: Understanding and addressing determinants of behaviours and mechanisms of change in context” at the annual Vaccination behaviour meeting in Annecy, France 25-27 September 2017. This year’s theme was “Vaccine Acceptance Science, Policy, and Practice in a “Post-Fact” World” and was attended by participants from across the world and sectors (industry, government, NGOs, and academia). The WHO Sage Working group on Vaccination Hesitancy suggested that...
  6. ESMA

    Special Issue of Journal of Social Marketing

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    Comment
    The latest special Issue of Journal of Social Marketing is dedicated to a critique of social marketing’s approaches to address social change agendas. The articles published in this issue provoke us to explore the role and power of social marketing in addressing complex social problems and the multiplicity of stakeholders. Hoek (2017) provides a timely reflection on the role that corporations can play in public health and some of the dilemmas of corporate involvement in pursuing social good. Polonsky (2017)...
  7. ESMA

    Opportunity to share your view on the ethical dilemmas of social marketing

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    Comment
    Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and related fields such as health promotion. While several organisations have developed codes and ethical standards, they have yet to be endorsed by global social marketing and health promotion communities. Research is needed to determine the nature of ethical dilemmas faced by practitioners, and their preferences for additional resources...
  8. ESMA

    Global consensus on social marketing principles, concepts and techniques

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    Comment
    ESMA is pleased to announce that the Social Marketing Concepts and Principle paper that we have contributed to alongside other global social marketing associations has now been endorsed by all existing professional associations. This paper is a significant mile-stone in the development of consensus around the nature, form and purpose of social marketing. A working group made up of several ESMA members and members of other associations chaired by Professor Jeff French spent two and a half years developing this...
  9. ESMA

    An opportunity for social marketing input for the WHO global action plan

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    Comment
    World Health Organisation: Development of a draft global action plan to promote physical activity Aiming to develop a draft global action plan to promote physical activity, the WHO Secretariat is hosting an open web-based consultation on a first draft from 1 August 2017 to 22 September 2017. Member States, UN organizations and non-State actors are invited to submit their comments. This is a great opportunity for reflection on how social marketing can help to promote physical activity. Social marketers working...
  10. ESMA

    Reflections on the 5th World Social Marketing Conference

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    Comment
    The 5th World Social Marketing Conference assembled 500 scholars, practitioners and policy makers in Washington to explore, discuss and debate social marketing challenges and solutions to the world’s most complex dilemmas, including, but not limited to, sustainability, health and well-being, poverty, violence against women, injustice, and other societal concerns. Participants were invited to submit competitive papers, working papers, or proposals for workshops and special sessions. The Conference was intense showcasing fascinating applications of social marketing and multiple perspectives on behaviour...

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