1. ESMA

    2018 USF Social Marketing Conference

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    The 2018 USF Social Marketing Conference aims to equip participants with the tools and techniques to develop effective behaviour change programs and campaigns. Delegates attend from across North America and beyond, finding this conference to be among the best for helpful, down to earth advice and information that they can use to make their programmes a success. The 25th Social Marketing Conference is held 27-30th June 2018 at the Sheraton Sand Key Resort in Clearwater Beach, Florida, US.  
  2. ESMA

    ESMC 2018: New speakers and call for papers

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    New Speakers Confirmed: ESMC 2018 The planning committee for the 4th European Social Marketing Conference are excited to announce the final line up of keynote speakers for ESMC 2018. Have you ever wondered how Smart Cities are adopting behaviour change approaches or have you ever wanted to know more about the growing network of behavioural insight teams in Europe? Our keynote speakers promise to provide invaluable insights, impart new theories and pass on hard fought lessons from the field. Join...
  3. ESMA

    New Issue of Journal of Social Marketing

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    In this issue: Sergio Rivaroli, Arianna Ruggeri, Pietro Novi and Roberta Spadoni on purchasing food to counteract Mafia in Italy. Clare Johansson, Rowan Bedggood, Karen Farquharson and Aron Perenyi examine shared leadership as a vehicle to healthy service eco-systems. Patricia David and Sharyn Rundle-Thiele contribute a paper on theory of planned behaviour and social marketing theory measurement precision. William J. Ashton and Rajesh V. Manchanda use previous social marketing efforts to assess a new program on shelter-belts. Linda Lemarié, Jean-Charles Chebat...
  4. ESMA

    Social Marketing Quarterly new issue

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    New Issue of Social Marketing Quarterly In this issue: Ali Ibrahim, Kathy Knox, Sharyn Rundle-Thiele, and Denni Arli contribute a paper on segmentation and Theory of Interpersonal Behaviour Insights in the water use market. Diogo Veríssimo, Annalisa Bianchessi, Alejandro Arrivillaga, Fel Ceasar Cadiz, Roquelito Mancao and Kevin Green analyse evaluation of social marketing campaigns questioning whether it works for biodiversity. Livingston A. White contributes a case of social marketing in the Caribbean. David Pearson and Anji Perera present A Practitioner...
  5. ESMA

    Call for Papers: Social Marketing for Biodiversity Conservation

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    CALL FOR PAPERS Special Issue – March 2019 Social Marketing for Biodiversity Conservation Guest Editor: Diogo Veríssimo, PhD This special issue of Social Marketing Quarterly will investigate the use of social marketing to stimulate behaviour change that helps preserve biodiversity. Human behaviour is the key driver behind all major threats to the natural environment (Wright et al. 2015). Yet, changing behaviour has proven difficult for those working to preserve biodiversity (Veríssimo 2013). Social marketing has been used to address broader...
  6. ESMA

    ESMC 2018: Early bird deadline 31 March

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    Don’t miss out on reduced registration We encourage you to register your place at ESMC 2018 before midnight GMT on the 31 March. The conference promises to be a fascinating and informative event, packed with networking opportunities, presentations and interactive workshops for social marketing and behaviour change professionals in Europe. Early Registration Rate €295.00: available until 31 March 2018 Conference Full Rate €369.00 applicable after March 2018 Early Bird Association Member rate €260.00: available until 31 March 2018 Available to...
  7. ESMA

    ESMC 2018 Warm-up: The Power of Behaviour Change Marketing

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    The Power of Behaviour Change Marketing Free Event: 27th Feb, Den Bell, Antwerp In preparation for the 4th European Social Marketing Conference (6-7 September 2018, Antwerp) the European Social Marketing Association (ESMA) and City of Antwerp invite you to a special free event to introduce the power of social marketing to create positive, long lasting behaviour change. Enjoy an engaging afternoon of presentations from leading European social marketers, representatives from the city of Antwerp and Belgian social marketing experts. Speakers...
  8. ESMA

    Exclusive issue dedicated to Social Marketing in a Portuguese academic journal

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    For the first time, a Portuguese academic journal has published a special issue devoted entirely to Social Marketing and its dimensions. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-Speaking Countries), Vol. 3, September-December 2017 was published by the University Institute of Lisbon. The issue features the work of participants from five countries, three continents and eight prestigious universities including authors such as Jeff French, Stephan Dahl, Lynne Eagle, José Mazzon, the pioneer of Social Marketing...
  9. ESMA

    New iSMA webinar

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    Messages that Motivate: Leveraging behavioural insights to design powerful social marketing messages March 28/29, 2018 – with Brooke (Sadowsky) Tully (USA) As part of your social marketing strategy, you’ve clarified which behaviour(s) to promote, identified the priority audience(s), and coordinated interventions to make the desired behaviour as viable as possible. Now it’s time to design the messaging strategy. But that’s much easier said than done! This webinar focuses on five key ingredients needed to create powerful marketing messages that motivate...
  10. ESMA

    Welcome new board members

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    The ESMA community would like to welcome its newest board members. Please give a big welcome to Rita Brophy, Nadina Luca and Diogo Veríssimo. Rita Brophy I am a social marketing professional specialising in strategic research, development and training to inform, design and deliver user-centred behavioural change programmes. A passionate advocate of the benefits of embedding social marketing in social policy, I travel into the heart of communities in order to fully engage with people from various target audiences to...

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