1. ESMA

    Opportunity to share your view on the ethical dilemmas of social marketing

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    Comment
    Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and related fields such as health promotion. While several organisations have developed codes and ethical standards, they have yet to be endorsed by global social marketing and health promotion communities. Research is needed to determine the nature of ethical dilemmas faced by practitioners, and their preferences for additional resources...
  2. ESMA

    Global consensus on social marketing principles, concepts and techniques

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    Comment
    ESMA endorsed the social marketing consensus principles and concepts. This paper has been developed by a working group composed of members of iSMA, ESMA and AASM. The paper was also in its final stages reviewed and enhanced by SMANA. The task of this working group was to consider the global consensus definition of Social Marketing and to develop a set of principles, concepts and techniques that explain more fully the added value of Social Marketing to inform the development of...
  3. ESMA

    An opportunity for social marketing input for the WHO global action plan

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    Comment
    World Health Organisation: Development of a draft global action plan to promote physical activity Aiming to develop a draft global action plan to promote physical activity, the WHO Secretariat is hosting an open web-based consultation on a first draft from 1 August 2017 to 22 September 2017. Member States, UN organizations and non-State actors are invited to submit their comments. This is a great opportunity for reflection on how social marketing can help to promote physical activity. Social marketers working...
  4. ESMA

    Reflections on the 5th World Social Marketing Conference

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    Comment
    The 5th World Social Marketing Conference assembled 500 scholars, practitioners and policy makers in Washington to explore, discuss and debate social marketing challenges and solutions to the world’s most complex dilemmas, including, but not limited to, sustainability, health and well-being, poverty, violence against women, injustice, and other societal concerns. Participants were invited to submit competitive papers, working papers, or proposals for workshops and special sessions. The Conference was intense showcasing fascinating applications of social marketing and multiple perspectives on behaviour...

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