1. ESMA

    2018 USF Social Marketing Conference

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    The 2018 USF Social Marketing Conference aims to equip participants with the tools and techniques to develop effective behaviour change programs and campaigns. Delegates attend from across North America and beyond, finding this conference to be among the best for helpful, down to earth advice and information that they can use to make their programmes a success. The 25th Social Marketing Conference is held 27-30th June 2018 at the Sheraton Sand Key Resort in Clearwater Beach, Florida, US.  
  2. ESMA

    ESMC 2018: New speakers and call for papers

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    New Speakers Confirmed: ESMC 2018 The planning committee for the 4th European Social Marketing Conference are excited to announce the final line up of keynote speakers for ESMC 2018. Have you ever wondered how Smart Cities are adopting behaviour change approaches or have you ever wanted to know more about the growing network of behavioural insight teams in Europe? Our keynote speakers promise to provide invaluable insights, impart new theories and pass on hard fought lessons from the field. Join...
  3. ESMA

    ESMC 2018: Early bird deadline 31 March

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    Don’t miss out on reduced registration We encourage you to register your place at ESMC 2018 before midnight GMT on the 31 March. The conference promises to be a fascinating and informative event, packed with networking opportunities, presentations and interactive workshops for social marketing and behaviour change professionals in Europe. Early Registration Rate €295.00: available until 31 March 2018 Conference Full Rate €369.00 applicable after March 2018 Early Bird Association Member rate €260.00: available until 31 March 2018 Available to...
  4. ESMA

    ESMC 2018 Warm-up: The Power of Behaviour Change Marketing

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    The Power of Behaviour Change Marketing Free Event: 27th Feb, Den Bell, Antwerp In preparation for the 4th European Social Marketing Conference (6-7 September 2018, Antwerp) the European Social Marketing Association (ESMA) and City of Antwerp invite you to a special free event to introduce the power of social marketing to create positive, long lasting behaviour change. Enjoy an engaging afternoon of presentations from leading European social marketers, representatives from the city of Antwerp and Belgian social marketing experts. Speakers...
  5. ESMA

    New iSMA webinar

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    Messages that Motivate: Leveraging behavioural insights to design powerful social marketing messages March 28/29, 2018 – with Brooke (Sadowsky) Tully (USA) As part of your social marketing strategy, you’ve clarified which behaviour(s) to promote, identified the priority audience(s), and coordinated interventions to make the desired behaviour as viable as possible. Now it’s time to design the messaging strategy. But that’s much easier said than done! This webinar focuses on five key ingredients needed to create powerful marketing messages that motivate...
  6. ESMA

    New iSMA webinar

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    From ‘So What?’ to ‘Wow!’ How Co-creation Energises Audience Research January 23, 2018 With Rita Brophy, from Red B/SMS Research (United Kingdom). Rita Brophy, from Red B/SMS Research, UK, will share how embedding co-creation techniques into audience research uncovered the actionable insights used to design two programmes in Dudley, UK. In one, a multi-disciplinary team that included members of the community co-created the strategies, tone and delivery of a campaign to increase acceptability of breastfeeding in public. Post-campaign results showed...
  7. ESMA

    ESMC 2018 registration now live!

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    Early Registration for the 4th European Social Marketing Conference (ESMC) 2018 is now live! Early Registration Rate €295.00 available until March 2018 (Conference Full Rate €369.00 applicable after March 2018) Early Bird Association Member rate €260.00 available until March 2018 (ESMA members should contact the European Social Marketing Association or check newsletters for the discount code). Student Rate €195.00 What does your registration include? Full attendance to both plenary days of the conference (6 – 7 September 2018) Access to...
  8. ESMA

    Call for papers: Macromarketing conference 2018

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    The call for papers for the Macromarketing conference to be held 10-13 July, 2018, in Leipzig, Germany is now open. The Conference theme is: Change between complexity and simplicity. The deadline for abstracts is 31st January 2018. Tracks include many interesting topics such as: Social marketing practice and macro-marketing reflection; macromarketing and health; ethical consumption in emerging economies; quality of life and wellbeing; ethics, equality and social justice to name only a few. Read more
  9. ESMA

    The 4th European Social Marketing Conference

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    The 4th European Social Marketing Conference will be taking place in Antwerp, Belgium on 6th and 7th of September 2018, with pre-workshops taking place on the 5th. We’re extremely excited to host the conference at such vibrant and diverse European city. The City of Antwerp authority have kindly given their support to the conference, and below Milan Rutten head of Marketing Strategy extends his welcome to the upcoming conference delegation. “As the second largest city in Belgium, Antwerp tackles huge...
  10. ESMA

    Social marketing and vaccination acceptance

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    Suzanne Suggs, Doug Evans and Clarissa Hsu held a session on “Social marketing and vaccination acceptance: Understanding and addressing determinants of behaviours and mechanisms of change in context” at the annual Vaccination behaviour meeting in Annecy, France 25-27 September 2017. This year’s theme was “Vaccine Acceptance Science, Policy, and Practice in a “Post-Fact” World” and was attended by participants from across the world and sectors (industry, government, NGOs, and academia). The WHO Sage Working group on Vaccination Hesitancy suggested that...

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