1. ESMA

    Opportunity to share your view on the ethical dilemmas of social marketing

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    Comment
    Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and related fields such as health promotion. While several organisations have developed codes and ethical standards, they have yet to be endorsed by global social marketing and health promotion communities. Research is needed to determine the nature of ethical dilemmas faced by practitioners, and their preferences for additional resources...
  2. ESMA

    Global consensus on social marketing principles, concepts and techniques

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    Comment
    ESMA endorsed the social marketing consensus principles and concepts. This paper has been developed by a working group composed of members of iSMA, ESMA and AASM. The paper was also in its final stages reviewed and enhanced by SMANA. The task of this working group was to consider the global consensus definition of Social Marketing and to develop a set of principles, concepts and techniques that explain more fully the added value of Social Marketing to inform the development of...
  3. ESMA

    An opportunity for social marketing input for the WHO global action plan

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    Comment
    World Health Organisation: Development of a draft global action plan to promote physical activity Aiming to develop a draft global action plan to promote physical activity, the WHO Secretariat is hosting an open web-based consultation on a first draft from 1 August 2017 to 22 September 2017. Member States, UN organizations and non-State actors are invited to submit their comments. This is a great opportunity for reflection on how social marketing can help to promote physical activity. Social marketers working...
  4. ESMA

    Reflections on the 5th World Social Marketing Conference

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    Comment
    The 5th World Social Marketing Conference assembled 500 scholars, practitioners and policy makers in Washington to explore, discuss and debate social marketing challenges and solutions to the world’s most complex dilemmas, including, but not limited to, sustainability, health and well-being, poverty, violence against women, injustice, and other societal concerns. Participants were invited to submit competitive papers, working papers, or proposals for workshops and special sessions. The Conference was intense showcasing fascinating applications of social marketing and multiple perspectives on behaviour...
  5. ESMA

    New and Exclusive: Social Marketing Training Events in 2017

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    Comment
    Join Professor Jeff French at an exciting new series of training events available in London through 2017, the first of which is taking place on 30th March. The new SSM training and development sessions are designed to provide up-to-date evidence, theory and practice drawn from the many disciplines and fields of practice that seek to influence social behaviour. Each training event will take a holistic cross disciplinary and cross sector approach that emphasises what works. Our training sessions are a...
  6. ESMA

    The 3rd European Social Marketing Conference report

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    Comment
    The 3rd European Social Marketing Conference took place in Espoo, Finland, 22-23 September 2016. The mission of the European Social Marketing Conference is to act as a vehicle to help build a European movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. We are committed to running the conference at locations around Europe every two years in order to...
  7. ESMA

    New Social Marketing Book

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    Comment
    “Social Marketing in a Country. The British Experience” by Carlos Oliveira Santos, PhD, is a comprehensive account of the British national social marketing strategy. The book uses a cognitive approach, to examine the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy. In mapping this experience the book provides a useful resource for those seeking to contribute to the conception and development of similar policy solutions in other situations and...
  8. ESMA

    Featured research: new study from The Lancet

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    Comment
    Trends in diabetes: Diabetes kills as many people as AIDS. In 2012 diabetes caused as many deaths as HIV/AIDS (1.5 million). The study from NCD Risk Factor Collaboration (NCD-RisC) analyses the trends in diabetes prevalence since 1980. The data are derived from 751 population-based measurement studies involving nearly 4.4 million participants. The study stresses the importance of a multi-level approach to support healthy behaviour, diets and lifestyle change and programmes to enable early detection and management of high-risk individuals to...
  9. ESMA

    David Stewart editor-in-chief, Journal of Public Policy & Marketing on publishing

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    Comment
    “When a young scholar gets a rejection letter, the first thing they should do is take a deep breath and go for a walk.” In an interview for the American Marketing Association, David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM), an important outlet for social marketing research, shared his thoughts on impact, theory, and JPPM as well as scholarly publishing and the peer-review process in general. “Citation counts over time and mentions in the media are important...
  10. ESMA

    Sustainability and Social Marketing at the 8th EPH Conference

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    Comment
    Sustainability and Social Marketing at the European Public Health Conference, 14-17 October 2015, Milan, Italy Reflections and relevance to ESMA by L. Suzanne Suggs, ESMA co-founder and Board Member. Sustainability was a central theme of the recent European Public Health Conference: “Health in Europe – from global to local policies, methods and practices” held in Milan Italy last month. It was not only focused on health, but also the environmental consequences of our actions to achieve health, wealth and prosperity. ...

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