1. ESMA

    New and Exclusive: Social Marketing Training Events in 2017

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    Join Professor Jeff French at an exciting new series of training events available in London through 2017, the first of which is taking place on 30th March. The new SSM training and development sessions are designed to provide up-to-date evidence, theory and practice drawn from the many disciplines and fields of practice that seek to influence social behaviour. Each training event will take a holistic cross disciplinary and cross sector approach that emphasises what works. Our training sessions are a...
  2. ESMA

    The 3rd European Social Marketing Conference report

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    The 3rd European Social Marketing Conference took place in Espoo, Finland, 22-23 September 2016. The mission of the European Social Marketing Conference is to act as a vehicle to help build a European movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. We are committed to running the conference at locations around Europe every two years in order to...
  3. ESMA

    New Social Marketing Book

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    “Social Marketing in a Country. The British Experience” by Carlos Oliveira Santos, PhD, is a comprehensive account of the British national social marketing strategy. The book uses a cognitive approach, to examine the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy. In mapping this experience the book provides a useful resource for those seeking to contribute to the conception and development of similar policy solutions in other situations and...
  4. ESMA

    Featured research: new study from The Lancet

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    Trends in diabetes: Diabetes kills as many people as AIDS. In 2012 diabetes caused as many deaths as HIV/AIDS (1.5 million). The study from NCD Risk Factor Collaboration (NCD-RisC) analyses the trends in diabetes prevalence since 1980. The data are derived from 751 population-based measurement studies involving nearly 4.4 million participants. The study stresses the importance of a multi-level approach to support healthy behaviour, diets and lifestyle change and programmes to enable early detection and management of high-risk individuals to...
  5. ESMA

    David Stewart editor-in-chief, Journal of Public Policy & Marketing on publishing

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    “When a young scholar gets a rejection letter, the first thing they should do is take a deep breath and go for a walk.” In an interview for the American Marketing Association, David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM), an important outlet for social marketing research, shared his thoughts on impact, theory, and JPPM as well as scholarly publishing and the peer-review process in general. “Citation counts over time and mentions in the media are important...
  6. ESMA

    Sustainability and Social Marketing at the 8th EPH Conference

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    Sustainability and Social Marketing at the European Public Health Conference, 14-17 October 2015, Milan, Italy Reflections and relevance to ESMA by L. Suzanne Suggs, ESMA co-founder and Board Member. Sustainability was a central theme of the recent European Public Health Conference: “Health in Europe – from global to local policies, methods and practices” held in Milan Italy last month. It was not only focused on health, but also the environmental consequences of our actions to achieve health, wealth and prosperity. ...
  7. ESMA

    Reflections from the EUPHA Conference, Milan, 2015

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    EUPHA Preconference on Child injury prevention Julie Huibregtsen, one of the ESMA Board Members has presented on social marketing and child safety at the 8th European Public Health Conference (EUPHA), 14-17 October 2015, Milan, Italy. The seminar is part of the European Association for Injury Prevention and Safety Promotion (EuroSafe)¹ series of annual European Injury Seminars in collaboration with EUPHA. “As I had been working together with the Dutch Safety alliance Veiligheid NL, I was asked to introduce social marketing...
  8. ESMA

    Some memoirs of a delegate to a social marketing conference

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    Last week, Queen Mary University of London hosted a conference on social marketing and behaviour change. The participants spoke of a wide range of social goals, but were all united by enthusiasm for the power and promise of social marketing. We first heard from Professor Gerard Hastings about how large corporations are using marketing to sell products and lifestyles that are fundamentally not good for society.  He suggests that social marketers have a responsibility to produce the counter-messages to this...
  9. ESMA

    Correspondence from Ukraine: The Conference “Social Partnership – the way to Europe”

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    World gurus of social marketing and social business visited Ukraine for the first time Correspondence from Lisovska Oktyabryna, founder & CEO of O2 – Social Business Group, Ukraine What is social marketing? Can it become “marketing of the future”? Can social business develop sustainably in Ukraine and have governmental support? What effects should citizens receive from social programs? – these questions were discussed by experts of the Conference “Social Partnership – the way to Europe” which was held within the framework...
  10. ESMA

    Reflections on the 2nd European Social Marketing Conference by Jeff French

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    I was delighted to attend the second European Social Marketing conference on the 25th and 26th of September this year in Rotterdam. The event was attended by people from 27 different countries across Europe and also further afield. It was practically gratifying to see the energy and enthusiasm for social marketing that is developing across Europe and the many examples of great projects and some of the policy initiatives that are also starting to be influenced by social marketing principles...

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