1. ESMA

    Call for Papers: Social Marketing Quarterly

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    Social Marketing Quarterly is now accepting manuscripts on the special issue topic: Social Marketing for Policy, Systems, and Environmental Change. Social Marketing Quarterly (SMQ), peer-reviewed and published quarterly, is a scholarly, international journal focused exclusively on the theoretical research and practical issues confronting academics and practitioners who use marketing principles and techniques to benefit society. SMQ targets social marketers, communicators, and social science professionals who change the world through protecting the environment and improving people’s health, safety, and financial well-being....
  2. ESMA

    New Journal: Behavioural Public Policy

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    Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. BPP seeks to be multidisciplinary and therefore welcomes articles from economists, psychologists, philosophers, anthropologists, sociologists, political scientists, primatologists, evolutionary biologists, legal scholars and others, so long as their work relates the study of human behaviour directly to a policy concern. Edited by George A. Akerlof Georgetown University, USA, Adam Oliver London School of Economics and Political Science, UK and Cass...
  3. ESMA

    Special issue of the Journal of Social Marketing

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    Comment
    Broadening the scope of social marketing theory, application and practice This special issue edited by Christine Domegan and Fiona Harris is focused on a timely topic: broadening the scope of social marketing. Fry, Previte and Brennan (2017) reflect on moving beyond benchmarks in social marketing. McHugh and Domegan’s article responds to the call for reflexivity in social marketing. Spotswood et al (2017) provide a conceptualisation of practice theory and social change. Hastings (2017) reflects on the spiritual dimension of social...
  4. ESMA

    The obesity map

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    A powerful illustration of how obesity rates have increased over the years. The data for the map comes from research published earlier this year in The Lancet that looked at the body mass index of adults in 186 countries from 1975 to 2014. You can read more here.
  5. ESMA

    New Social Marketing Resource: Segmentation in Social Marketing

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    Segmentation in Social Marketing – Process, Methods and Application, edited by Timo Dietrich, Sharyn Rundle-Thiele & Krzysztof Kubacki is a welcomed and long overdue book on segmentation in social marketing. The book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing programme design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts including food waste, volunteering, alcohol, sexual health,...
  6. ESMA

    Call for ESMA webinars

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    ESMA organises in partnership with iSMA a series of webinars on social marketing open to all ESMA and iSMA members. The webinar series provides a great opportunity to learn about most recent and evidence-based social marketing developments and resources worldwide. If you are interested in presenting your work in the webinar to a wide social marketing audience, please send us a proposal. The proposal should describe briefly the topic and specify the audience level (e.g. social marketing beginner, expert, practitioner,...
  7. ESMA

    JMM free access to social marketing articles

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    The Journal of Marketing Management provides free access to the articles of the month. The featured articles of September include pieces on social marketing and publishing.  Duane et al. (2016) adopt a system-based methodology to examine complex exchanges in social marketing. Luca et al. (2016) draw on Network and service theory to explore value creation at the midstream level in a social marketing smokefree programme. Johnstone and Hooper (2016) explore how consumers’ green consumption behaviours are influenced by the social...
  8. ESMA

    International Journal of CoCreation in Design and the Arts: Call for papers

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    International Journal of CoCreation in Design and the Arts: Special Issue of CoDesign and the Public Realm Guest editors: Liesbeth Huybrechts, Jon Geib, Hilde Heynen, Henric Benesch, Jessica Schoffelen Co-design’s engagement with the public realm is rooted in an activist tradition aspiring to increase democratic participation of diverse societal groups in design activities related to public space, services, systems or policy. This is partly due to its historical relationship with the tradition of Scandinavian Participatory Design (PD) that developed in...
  9. ESMA

    JSM call for papers: societal wellbeing

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    Great opportunity for social marketing researchers! Special issue call for papers from Journal of Social Marketing: The Many Paths to Societal Wellbeing: Charting a Course Forward Guest Editors: Professor Rebekah Russell-Bennett and Dr Nadia Zainuddin Societal wellbeing is firmly on the agenda of marketers, governments, nonprofits and social enterprise. The culture of excess consumption is grinding to a halt as consumers become more aware of the need to conserve resources to live healthier lives and to protect the planet. To achieve societal...
  10. ESMA

    Social Marketing Quarterly: special issue on European Social Marketing

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    This new issue from SMQ is dedicated to European perspectives on social marketing, with contributions that originated as papers in the European Social Marketing Conference in 2014. The issue opens with an editorial from Alan Tapp, a reflexive view on what may define “European” social marketing which ends with a call for more critical social marketing research. Common themes that emerge across the articles in this special issue highlight the centrality of relationships and the need for cross-disciplinary approaches to...

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