1. ESMA

    The obesity map

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    A powerful illustration of how obesity rates have increased over the years. The data for the map comes from research published earlier this year in The Lancet that looked at the body mass index of adults in 186 countries from 1975 to 2014. You can read more here.
  2. ESMA

    New Social Marketing Resource: Segmentation in Social Marketing

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    Segmentation in Social Marketing – Process, Methods and Application, edited by Timo Dietrich, Sharyn Rundle-Thiele & Krzysztof Kubacki is a welcomed and long overdue book on segmentation in social marketing. The book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing programme design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts including food waste, volunteering, alcohol, sexual health,...
  3. ESMA

    Call for ESMA webinars

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    ESMA organises in partnership with iSMA a series of webinars on social marketing open to all ESMA and iSMA members. The webinar series provides a great opportunity to learn about most recent and evidence-based social marketing developments and resources worldwide. If you are interested in presenting your work in the webinar to a wide social marketing audience, please send us a proposal. The proposal should describe briefly the topic and specify the audience level (e.g. social marketing beginner, expert, practitioner,...
  4. ESMA

    JMM free access to social marketing articles

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    The Journal of Marketing Management provides free access to the articles of the month. The featured articles of September include pieces on social marketing and publishing.  Duane et al. (2016) adopt a system-based methodology to examine complex exchanges in social marketing. Luca et al. (2016) draw on Network and service theory to explore value creation at the midstream level in a social marketing smokefree programme. Johnstone and Hooper (2016) explore how consumers’ green consumption behaviours are influenced by the social...
  5. ESMA

    International Journal of CoCreation in Design and the Arts: Call for papers

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    International Journal of CoCreation in Design and the Arts: Special Issue of CoDesign and the Public Realm Guest editors: Liesbeth Huybrechts, Jon Geib, Hilde Heynen, Henric Benesch, Jessica Schoffelen Co-design’s engagement with the public realm is rooted in an activist tradition aspiring to increase democratic participation of diverse societal groups in design activities related to public space, services, systems or policy. This is partly due to its historical relationship with the tradition of Scandinavian Participatory Design (PD) that developed in...
  6. ESMA

    JSM call for papers: societal wellbeing

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    Great opportunity for social marketing researchers! Special issue call for papers from Journal of Social Marketing: The Many Paths to Societal Wellbeing: Charting a Course Forward Guest Editors: Professor Rebekah Russell-Bennett and Dr Nadia Zainuddin Societal wellbeing is firmly on the agenda of marketers, governments, nonprofits and social enterprise. The culture of excess consumption is grinding to a halt as consumers become more aware of the need to conserve resources to live healthier lives and to protect the planet. To achieve societal...
  7. ESMA

    Social Marketing Quarterly: special issue on European Social Marketing

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    This new issue from SMQ is dedicated to European perspectives on social marketing, with contributions that originated as papers in the European Social Marketing Conference in 2014. The issue opens with an editorial from Alan Tapp, a reflexive view on what may define “European” social marketing which ends with a call for more critical social marketing research. Common themes that emerge across the articles in this special issue highlight the centrality of relationships and the need for cross-disciplinary approaches to...
  8. ESMA

    Featured research: new study from The Lancet

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    Trends in diabetes: Diabetes kills as many people as AIDS. In 2012 diabetes caused as many deaths as HIV/AIDS (1.5 million). The study from NCD Risk Factor Collaboration (NCD-RisC) analyses the trends in diabetes prevalence since 1980. The data are derived from 751 population-based measurement studies involving nearly 4.4 million participants. The study stresses the importance of a multi-level approach to support healthy behaviour, diets and lifestyle change and programmes to enable early detection and management of high-risk individuals to...
  9. ESMA

    Nature to launch research journal serving the behavioural sciences community

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    New Journal from Nature for the behavioural sciences community launching January 2017 and open for submissions. Social marketing and behaviour change academics will benefit from having a new outlet for publishing their research. As stated on the Journal website, Nature Human Behaviour, an online-only journal, will publish research of outstanding significance into any aspect of human behaviour: psychological, biological, and social bases, as well as its origins, development, and disorders. The journal will publish a range of content types including...
  10. ESMA

    David Stewart editor-in-chief, Journal of Public Policy & Marketing on publishing

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    “When a young scholar gets a rejection letter, the first thing they should do is take a deep breath and go for a walk.” In an interview for the American Marketing Association, David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM), an important outlet for social marketing research, shared his thoughts on impact, theory, and JPPM as well as scholarly publishing and the peer-review process in general. “Citation counts over time and mentions in the media are important...

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