ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

  1. ESMA

    Opportunity to share your view on the ethical dilemmas of social marketing

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    Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and related fields such as health promotion. While several organisations have developed codes and ethical standards, they have yet to be endorsed by global social marketing and health promotion communities. Research is needed to determine the nature of ethical dilemmas faced by practitioners, and their preferences for additional resources...
  2. ESMA

    Global consensus on social marketing principles, concepts and techniques

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    ESMA is pleased to announce that the Social Marketing Concepts and Principle paper that we have contributed to alongside other global social marketing associations has now been endorsed by all existing professional associations. This paper is a significant mile-stone in the development of consensus around the nature, form and purpose of social marketing. A working group made up of several ESMA members and members of other associations chaired by Professor Jeff French spent two and a half years developing this...
  3. ESMA

    An opportunity for social marketing input for the WHO global action plan

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    World Health Organisation: Development of a draft global action plan to promote physical activity Aiming to develop a draft global action plan to promote physical activity, the WHO Secretariat is hosting an open web-based consultation on a first draft from 1 August 2017 to 22 September 2017. Member States, UN organizations and non-State actors are invited to submit their comments. This is a great opportunity for reflection on how social marketing can help to promote physical activity. Social marketers working...
  4. ESMA

    Reflections on the 5th World Social Marketing Conference

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    The 5th World Social Marketing Conference assembled 500 scholars, practitioners and policy makers in Washington to explore, discuss and debate social marketing challenges and solutions to the world’s most complex dilemmas, including, but not limited to, sustainability, health and well-being, poverty, violence against women, injustice, and other societal concerns. Participants were invited to submit competitive papers, working papers, or proposals for workshops and special sessions. The Conference was intense showcasing fascinating applications of social marketing and multiple perspectives on behaviour...

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