ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

SAVE THE DATE! 5th World Social Marketing Conference

wsmc-2017

  1. ESMA

    The obesity map

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    A powerful illustration of how obesity rates have increased over the years. The data for the map comes from research published earlier this year in The Lancet that looked at the body mass index of adults in 186 countries from 1975 to 2014. You can read more here.
  2. ESMA

    New and Exclusive: Social Marketing Training Events in 2017

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    Join Professor Jeff French at an exciting new series of training events available in London through 2017, the first of which is taking place on 30th March. The new SSM training and development sessions are designed to provide up-to-date evidence, theory and practice drawn from the many disciplines and fields of practice that seek to influence social behaviour. Each training event will take a holistic cross disciplinary and cross sector approach that emphasises what works. Our training sessions are a...
  3. ESMA

    The 3rd European Social Marketing Conference report

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    The 3rd European Social Marketing Conference took place in Espoo, Finland, 22-23 September 2016. The mission of the European Social Marketing Conference is to act as a vehicle to help build a European movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. We are committed to running the conference at locations around Europe every two years in order to...
  4. ESMA

    WSMC 2017 programme and updates

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    The first programme release for the upcoming 5th World Social Marketing Conference is now available to view and download from the conference website. The release includes: Pre and Post workshop details Full conference timings Plenary and Keynote session details Panel session highlights Download the PDF version of the first programme release here Book your place now! Early bird rates end 31st January. ESMA members benefit from special discounts. Visit the Conference website for more details.

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