ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

  1. ESMA

    ESMC 2018 Warm-up: The Power of Behaviour Change Marketing

    The Power of Behaviour Change Marketing Free Event: 27th Feb, Den Bell, Antwerp In preparation for the 4th European Social Marketing Conference (6-7 September 2018, Antwerp) the European Social Marketing Association (ESMA) and City of Antwerp invite you to a special free event to introduce the power of social marketing to create positive, long lasting behaviour change. Enjoy an engaging afternoon of presentations from leading European social marketers, representatives from the city of Antwerp and Belgian social marketing experts. Speakers...
  2. ESMA

    Exclusive issue dedicated to Social Marketing in a Portuguese academic journal

    For the first time, a Portuguese academic journal has published a special issue devoted entirely to Social Marketing and its dimensions. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-Speaking Countries), Vol. 3, September-December 2017 was published by the University Institute of Lisbon. The issue features the work of participants from five countries, three continents and eight prestigious universities including authors such as Jeff French, Stephan Dahl, Lynne Eagle, José Mazzon, the pioneer of Social Marketing...
  3. ESMA

    New iSMA webinar

    Messages that Motivate: Leveraging behavioural insights to design powerful social marketing messages March 28/29, 2018 – with Brooke (Sadowsky) Tully (USA) As part of your social marketing strategy, you’ve clarified which behaviour(s) to promote, identified the priority audience(s), and coordinated interventions to make the desired behaviour as viable as possible. Now it’s time to design the messaging strategy. But that’s much easier said than done! This webinar focuses on five key ingredients needed to create powerful marketing messages that motivate...
  4. ESMA

    Welcome new board members

    The ESMA community would like to welcome its newest board members. Please give a big welcome to Rita Brophy, Nadina Luca and Diogo Veríssimo. Rita Brophy I am a social marketing professional specialising in strategic research, development and training to inform, design and deliver user-centred behavioural change programmes. A passionate advocate of the benefits of embedding social marketing in social policy, I travel into the heart of communities in order to fully engage with people from various target audiences to...



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