ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

SAVE THE DATE! 5th World Social Marketing Conference

wsmc-2017

  1. ESMA

    iSMA Webinar: Social marketing and health risk communication

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    Adding Social Marketing to Health Risk Communications with Jose M. Sanchez March 14/15, 2017 Can Social Marketing and Risk Communications play on the same team? How can Social Marketing tools be effectively integrated into risk communications to optimise both communications and behaviour change when a population is under stress? Jose Sanchez will outline social marketing’s contributions to a disaster management program during Mexico’s 2009 H1N1 influenza outbreak, when social marketing tools functioned as key components supporting the strategies of other...
  2. ESMA

    WSMC 2017: Take your social marketing skills to the next level

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    To help potential delegates and presenters get the best registration rate possible, the conference early bird registration rates and association registration rates were extended until 31st of January 2017. Book your place now! The ESMA members benefit from special discounts. Contact your Association for the discount code. Learn from experts in the field at WSMC 2017 and take your social marketing skills to the next level. At this year’s World Social Marketing Conference there are a range of fantastic pre...
  3. ESMA

    Join the new Social Marketing Listserv

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    The Social Marketing Association of North America (SMANA) invites you to join the new Social Marketing Listserv! Share opportunities, resources, events, questions, and news related to social marketing from across the globe. This new Listserv is managed by the Social Marketing Association of North America (SMANA) in partnership with the International Social Marketing Association (ISMA). This listserv will replace the non-working “Georgetown” list and socialmarketers.net. The technology has been extensively tested over the last quarter by SMANA and iSMA members....
  4. ESMA

    The Macromarketing Conference 2017 call for papers

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    The 42nd Macromarketing Conference will take place 19-23rd June, 2017 in Queenstown, New Zealand. The Conference theme is Marketing Systems’ Contributions to Society: Past, Present and Potential. The Conference includes many interesting tracks for social marketers including critical social marketing; ethics; consumer vulnerability; quality of life and well-being; social value, inequality and responsibility etc. The deadline for submissions is Thursday, 12th January 2017. Decisions will be communicated by the middle of February. For more information about the submission, registration and...

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