ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

SAVE THE DATE! 5th World Social Marketing Conference

wsmc-2017

  1. ESMA

    Join the new Social Marketing Listserv

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    The Social Marketing Association of North America (SMANA) invites you to join the new Social Marketing Listserv! Share opportunities, resources, events, questions, and news related to social marketing from across the globe. This new Listserv is managed by the Social Marketing Association of North America (SMANA) in partnership with the International Social Marketing Association (ISMA). This listserv will replace the non-working “Georgetown” list and socialmarketers.net. The technology has been extensively tested over the last quarter by SMANA and iSMA members....
  2. ESMA

    The Macromarketing Conference 2017 call for papers

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    The 42nd Macromarketing Conference will take place 19-23rd June, 2017 in Queenstown, New Zealand. The Conference theme is Marketing Systems’ Contributions to Society: Past, Present and Potential. The Conference includes many interesting tracks for social marketers including critical social marketing; ethics; consumer vulnerability; quality of life and well-being; social value, inequality and responsibility etc. The deadline for submissions is Thursday, 12th January 2017. Decisions will be communicated by the middle of February. For more information about the submission, registration and...
  3. ESMA

    The obesity map

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    A powerful illustration of how obesity rates have increased over the years. The data for the map comes from research published earlier this year in The Lancet that looked at the body mass index of adults in 186 countries from 1975 to 2014. You can read more here.
  4. ESMA

    New and Exclusive: Social Marketing Training Events in 2017

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    Join Professor Jeff French at an exciting new series of training events available in London through 2017, the first of which is taking place on 30th March. The new SSM training and development sessions are designed to provide up-to-date evidence, theory and practice drawn from the many disciplines and fields of practice that seek to influence social behaviour. Each training event will take a holistic cross disciplinary and cross sector approach that emphasises what works. Our training sessions are a...

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