Messages that Motivate: Leveraging behavioural insights to design powerful social marketing messages March 28/29, 2018 – with Brooke (Sadowsky) Tully (USA) As part of your social marketing strategy, you’ve clarified which behaviour(s) to promote, identified the priority audience(s), and coordinated interventions to make the desired behaviour as viable as possible. Now it’s time to design the messaging strategy. But that’s much easier said than done! This webinar focuses on five key ingredients needed to create powerful marketing messages that motivate...

From ‘So What?’ to ‘Wow!’ How Co-creation Energises Audience Research January 23, 2018 With Rita Brophy, from Red B/SMS Research (United Kingdom). Rita Brophy, from Red B/SMS Research, UK, will share how embedding co-creation techniques into audience research uncovered the actionable insights used to design two programmes in Dudley, UK. In one, a multi-disciplinary team that included members of the community co-created the strategies, tone and delivery of a campaign to increase acceptability of breastfeeding in public. Post-campaign results showed...

Early Registration for the 4th European Social Marketing Conference (ESMC) 2018 is now live! Early Registration Rate €295.00 available until March 2018 (Conference Full Rate €369.00 applicable after March 2018) Early Bird Association Member rate €260.00 available until March 2018 (ESMA members should contact the European Social Marketing Association or check newsletters for the discount code). Student Rate €195.00 What does your registration include? Full attendance to both plenary days of the conference (6 – 7 September 2018) Access to...