ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

SAVE THE DATE! 5th World Social Marketing Conference

wsmc-2017

  1. ESMA

    Pro-environmental behaviour change webinar

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    Join the Energy Saving Trust webinar at 11am on Wednesday 16 November 2016 and hear the headline findings from new research projects on consumer engagement and energy efficiency advice. Presentations will cover research projects from: The Department for Business, Energy and Industrial Strategy (BEIS): how best to engage householders with energy advice when smart meters are installed The Scottish Government with the Energy Saving Trust: a pilot looking at new techniques to get people using their heating controls more effectively Energy...
  2. ESMA

    New Social Marketing Book

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    “Social Marketing in a Country. The British Experience” by Carlos Oliveira Santos, PhD, is a comprehensive account of the British national social marketing strategy. The book uses a cognitive approach, to examine the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy. In mapping this experience the book provides a useful resource for those seeking to contribute to the conception and development of similar policy solutions in other situations and...
  3. ESMA

    Call for the 4th European Social Marketing Conference

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    Following the successful events in Lisbon 2012, Rotterdam 2014 and Espoo 2016, ESMA is looking for partners to host the 4th European Social Marketing Conference 2018. If you are interested in hosting the event and/or helping out with the logistics (e.g. finding sponsors and venues etc.) please send us a 500 words proposal addressing the following points: Some up front financial or in kind support to off-set the cost risk of booking venue, catering / AV etc. One or two...

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