ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

SAVE THE DATE! 5th World Social Marketing Conference


  1. ESMA

    Call for ESMA webinars

    ESMA organises in partnership with iSMA a series of webinars on social marketing open to all ESMA and iSMA members. The webinar series provides a great opportunity to learn about most recent and evidence-based social marketing developments and resources worldwide. If you are interested in presenting your work in the webinar to a wide social marketing audience, please send us a proposal. The proposal should describe briefly the topic and specify the audience level (e.g. social marketing beginner, expert, practitioner,...
  2. ESMA

    University College London’s Centre for Behaviour Change Digi hub

    The University College London’s Centre for Behaviour Change, in association with EIN’s (Epode International Network) partner C3 Collaborating for Health, invites you to join the CBC Digi-hub. To date there is no network to link European professionals interested in digital health and behaviour change, particularly those in different sectors (e.g., academic, public, private). The CBC Digi-hub aims to change that and foster a network to connect with others, especially on project opportunities, and for access to blog posts and the latest...
  3. ESMA

    European Obesity Forum 2016

    The 2016 European Obesity Forum (EOF 2016) will take place on 24 and 25 November in Amsterdam with the second day of the congress dedicated to the closing ceremony of the EU-funded OPEN project. The network’s European and international members will gather in the Dutch capital to share best practices, meet old friends and form new partnerships. The first day of the EOF 2016 will be dedicated to the Freshers programmes. During this day, the Freshers programmes will participate in...
  4. ESMA

    WSMC 2017 call for developmental papers

    The World Social Marketing Conference 2017 invites submissions of ‘developmental and experiential’ proposals. The aim is to welcome short submissions outlining, innovative and forward thinking Developmental or Experiential sessions at the conference for academics and practitioners alike. If you wish to share preliminary results, canvass others to develop a concept, share your ideas, get input on a project or explore non-project related aspects and approaches to social marketing then we look forward to receiving your submission. The deadline for Developmental and Experiential submissions is Friday 11th Nov...



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