ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

SAVE THE DATE! 5th World Social Marketing Conference


  1. ESMA

    ESMC 2016: It’s almost time

    Only two weeks left until the ESMC 2016! We hope you will join us for what will be a great social marketing and social change event. Visit the Conference website for latest updates to the programme. A warm welcome to the new members! We are delighted that you decided to join our community. We hope to see all our members in Espoo at the 3rd European Social Marketing Conference. If you are attending the Conference, please come and have a...
  2. ESMA

    JMM free access to social marketing articles

    The Journal of Marketing Management provides free access to the articles of the month. The featured articles of September include pieces on social marketing and publishing.  Duane et al. (2016) adopt a system-based methodology to examine complex exchanges in social marketing. Luca et al. (2016) draw on Network and service theory to explore value creation at the midstream level in a social marketing smokefree programme. Johnstone and Hooper (2016) explore how consumers’ green consumption behaviours are influenced by the social...
  3. ESMA

    Explore career options with the Energy Saving Trust

    The Energy Saving Trust provides advice and consultancy to help people save energy every day. Their experts speak with millions of householders every year, deliver first class programmes for governments and provide consultancy to UK businesses and international companies. Find out more about their job opportunities
  4. ESMA

    WSMC 2017: paper submissions deadline extended

    The World Social Marketing Conference Call for Papers has been extended until 7 October 2016 Due to high interest and requests from the community, the deadline has been moved back from 16 September until 7 October to allow for those tight on time or beginning the academic year to have a greater chance of submitting their work for consideration. The Conference organisers encourage submissions from academics, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested...



Follow us on Twitter

Affiliated partners


Copyright © 2017 European Social Marketing Association. All Rights Reserved.