ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

  1. ESMA

    The Behavior Change Toolkit

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    People in need (PIN) NGO recently published a practical and concise Behaviour Change Toolkit. This toolkit is designed to give international development practitioners the know-how they need to understand people’s behaviours and to help people to make positive changes in their lives. It highlights how behaviour change is key to addressing many development issues such as child mortality, food insecurity, lacking education, and gender inequality, and offers practical and easy-to-read guidance on how to go about developing a behaviour change...
  2. ESMA

    Fully Funded PhD Opportunity

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    PhD opportunity: Psycho-social determinants of perceptions of health inequalities and attitudes towards health equity policies The School of Social Sciences, Birmingham City University, has a fully funded PhD opportunity for a project tailored towards uncovering the psycho-social factors which make social and structural attributions of health difficult for the public to understand and help determine how best to inform individuals of the role of social factors in their own health and influence their support for health equity policies. The combined...
  3. ESMA

    New iSMA webinar

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    Socio-Psychological Levers for Improving Women’s Health and Well-Being with Joy Parkinson (Australia) July 18/19, 2017 Across women’s life courses there are a number of key transition points which are important in the development of good or poor health, from commencing school to workforce entry, to pregnancy and childbirth, to name only a few. There are also influential social and psychological factors, including friends, family, community and a range of individual factors of which only some are modifiable. In this webinar,...
  4. ESMA

    Ask the Expert session with Social Marketing Expert Nancy Lee

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    On 22nd of May 2017 The Social Marketing Association of North America (SMANA) will be hosting an Ask the Expert session with Social Marketing Expert Nancy Lee. There will be two types of sessions: One-to-One and Open Sessions. One-to-One is your chance to have one on one time with our expert! This is ideal for SMANA members to ask specific project based questions, get the expert’s opinion on a particular challenge, or answer whatever questions you may have! Open Session:...

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