ESMA was founded with the aim to connect social marketing people, research and practice at the European level.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA aims:
  • to establish a community of Social Marketers in Europe
  • to enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
  • to promote the use of social marketing as an approach to social change in Europe

  1. ESMA

    Call for papers – UK Social Marketing Conference

    2nd UK Social Marketing Conference (UKSMC) It has been a decade since the creation of the National Social Marketing Centre (NSMC) in the UK and social marketing and behaviour change programmes are having more and more of a demonstrative positive impact on communities across a number of sectors. As key partners of the first UK Social Marketing Conference, Queen Mary University, the European Social Marketing Association, NSMC, Strategic Social Marketing and Fuse Events invite you to join us at the...
  2. ESMA

    Speed mentoring at World Social Marketing Conference

    The World Social Marketing Conference 2017 launches the first speed-mentoring session hosted by Melissa K Blair. Modelled after speed dating, speed mentoring is a concept that focuses on quick-hit information and time-efficient networking through a series of short, focused conversations about specific questions or topics. At the WSMC speed-mentoring session, new social marketing professionals (less than 7 years of social marketing experience) will have the opportunity to participate in three separate discussions with up to three seasoned social marketing professionals...
  3. ESMA

    WSMC: Presenter Bursaries

    Help us support authors from the developing world who are trying to create positive behaviour change for social good. The planning committee for the World Social Marketing Conference is raising funds through a campaign on gofundme to allow presenters from the developing world to attend and showcase their work. All donations will help bring professionals in the developing world working on social marketing projects to create real positive change in their communities to the event. Their work helps promote healthy...
  4. ESMA

    Special issue of the Journal of Social Marketing

    Broadening the scope of social marketing theory, application and practice This special issue edited by Christine Domegan and Fiona Harris is focused on a timely topic: broadening the scope of social marketing. Fry, Previte and Brennan (2017) reflect on moving beyond benchmarks in social marketing. McHugh and Domegan’s article responds to the call for reflexivity in social marketing. Spotswood et al (2017) provide a conceptualisation of practice theory and social change. Hastings (2017) reflects on the spiritual dimension of social...



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